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Sunday, June 20 • 12:15pm - 1:30pm
More Than a Niche, a Need: Serving Guests with Gender Sensitivity

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The lines are blurring as the number of personal care and skin care product lines are addressing what is being called Gender Fluidity. It’s driving retail and services in the skin care industry-inclusive approach. This new boom comes on the heels of growing demand for more products targeted to men-and that includes men who identify as women and vice versa. . As acceptance and attitudes towards inclusivity have changed so as the approach to another undeserved population- main line groups such as the American Academy of Dermatology has addressed sexual and gender minorities. The National Institutes of health has suggested using the term sexual and gender minorities (SGM) to replace the LGBTQ terminology. The trend has profound implications for spa and wellness industry- from intake forms to services and retail offerings. This is more than a niche it is a growing need.

avatar for Barry Eichner

Barry Eichner

Lipgloss + Aftershave
Barry is the Co-Founder and Editor of Lipgloss + Aftershave, a beauty blog that offers legit beauty reviews with a pump of wit + sarcasm. He’s been in the beauty industry for 20 years. His career began in wholesale skincare sales and grew into spa management where he flourished... Read More →

Sunday June 20, 2021 12:15pm - 1:30pm PDT
Room N101